Mobile Entertainment applications and their impact on leisure patterns amongst UK young adults

The paper is about mobile entertainment applications and their impact on leisure patterns amongst UK young adults. The introduction to the study provides the academic and professional implications and research question with the sub-questions that lead the study’s structure. The Literature Review chapter includes main theories in accordance to the subject. In order to answer the first sub-question (What mobile entertainment applications do UK young adults access and use, and why?) the chapter introduces the aspects of entertainment such as mobile entertainment and leisure. It also identifies the issues of the current trends on the mobile market, convergence, and multifunctionality in order to conduct a successful research. Furthermore, to answer the second sub-question (How do UK young adults interact with mobile entertainment applications?) the place & space of situated leisure with the interactivity dimensions are grasped on. Finally, the present versus past entertainment area of the third sub-question results in a thorough review of the literature within past and present leisure and entertainment. All of those sub-questions consequently lead to the thesis argument that mobile entertainment applications have an impact on the UK young adults leisure patterns. The research allows exploring the extent and dimensions of the influence of the mobile entertainment applications amongst this specific demographic group. The research has been conducted through interpretive approach with qualitative method: semi-structured interviews and observations. The findings provide a better insight into the usage of mobile entertainment applications, reasoning and frequency as well as descriptive comparison of the present versus past entertainment. The additional findings from the study are also presented.