2010-11-18
Pleasure & Duty: are there differences to store choice criteria between hedonic and functional stores?
Publication
Publication
| Additional Metadata | |
|---|---|
| Lourenco,Drs. C.J.S. | |
| hdl.handle.net/2105/8563 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
|
Malmberg, J.A. (2010). Pleasure & Duty: are there differences to store choice criteria between hedonic and functional stores?. In Business Economics.http://hdl.handle.net/2105/8563 |
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