BUILDING A MOBILITY POLICY

Research summary This research is based on the results of the Erasmus University Rotterdam Mobility survey 2010. In this research a review of the results of the Mobility survey analysis is constructed based on the gathered data from the survey. This is done with the purpose of gaining a better insight in the mobility of the employees and students of the Erasmus University and the variables which influence it. The reviewed literature shows that mobility is a changing phenomenon, and is comprised of a combination of intangible factors and rational factors. Mobility is heavily influenced by societal trends and irrational consumer behavior. To find the most effective way to improve the mobility of the employees and students of the Erasmus Universiteit Rotterdam, Mobility Management was researched. The literature researched concludes that soft measures used on a small scale can have very cost effective effects on mobility. The results of the Mobility survey confirm these general findings of the literature. The analysis showed that the factors differ between employees and students, most of which is displayed per modality, however there are similarities within the decision making process. With the decision for using the car for transportation, a large share of the consideration seems based on non-rational variables, such as independence. Public transport is generally viewed as the fastest alternative, but also as a comfortable alternative, as it makes working while traveling possible. Bike users mostly focus on the financial aspect of travel and its contribution to their health. Based on these findings, the answer to our sub research question is: The main factors that influence the Erasmus university are comprised of a set of intangible preferences and rational preferences. The most influential might be parking and the cyclists facilities. Even though the connectivity to the public transport network has the largest negative impact on the mobility on the employees and students of the Erasmus Universiteit Rotterdam, parking and bicycle facilities can be influenced by the policies available for the Erasmus Universiteit Rotterdam.