Testing commercials pre-launch: The impact of commercial likeability on short-term brand equity and recall

Additional Metadata
Thesis Advisor	Kappe, Drs. E.R.
Persistent URL	hdl.handle.net/2105/8771
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Witjes, M. (2010, December 14). Testing commercials pre-launch: The impact of commercial likeability on short-term brand equity and recall. Business Economics. Retrieved from http://hdl.handle.net/2105/8771

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