Testing commercials pre-launch: The impact of commercial likeability on short-term brand equity and recall

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Thesis Advisor	Kappe, Drs. E.R.
Persistent URL	hdl.handle.net/2105/8771
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Witjes, M. (2010). Testing commercials pre-launch: The impact of commercial likeability on short-term brand equity and recall. In Business Economics.http://hdl.handle.net/2105/8771

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