2010-12-15
From viral marketing to epidemics: Message and sender characteristics to increase the intention to forward.
Publication
Publication
Additional Metadata | |
---|---|
Tsekouras, D. | |
hdl.handle.net/2105/8779 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Sprong, E.H.C. (2010, December 15). From viral marketing to epidemics: Message and sender characteristics to increase the intention to forward.. Business Economics. Retrieved from http://hdl.handle.net/2105/8779
|