2010-12-15
From viral marketing to epidemics: Message and sender characteristics to increase the intention to forward.
Publication
Publication
| Additional Metadata | |
|---|---|
| Tsekouras, D. | |
| hdl.handle.net/2105/8779 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Sprong, E.H.C. (2010, December 15). From viral marketing to epidemics: Message and sender characteristics to increase the intention to forward.. Business Economics. Retrieved from http://hdl.handle.net/2105/8779 |
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