2011-03-08
The effects of product recall messages on the brand equity of products in the Dutch food industry
Publication
Publication
Additional Metadata | |
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Kappe, Drs. E.R. | |
hdl.handle.net/2105/9011 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Verbakel, T.P.M. (2011, March 8). The effects of product recall messages on the brand equity of products in the Dutch food industry. Business Economics. Retrieved from http://hdl.handle.net/2105/9011
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