2011-03-14
Improving the effectiveness of cause-related marketing campaign messages
Publication
Publication
Additional Metadata | |
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van Ginkel-Bieshaar, Drs. M. | |
hdl.handle.net/2105/9034 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Konings, M.M.H.C. (2011, March 14). Improving the effectiveness of cause-related marketing campaign messages. Business Economics. Retrieved from http://hdl.handle.net/2105/9034
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