Updating advertising towards baby boomers: Should baby boomers be addressed different than the elderly now?

Additional Metadata
Thesis Advisor	van Ginkel-Bieshaar, Drs. M.
Persistent URL	hdl.handle.net/2105/9112
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Voorhorst, Alexander. (2011, April 21). Updating advertising towards baby boomers: Should baby boomers be addressed different than the elderly now?. Business Economics. Retrieved from http://hdl.handle.net/2105/9112

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