Updating advertising towards baby boomers: Should baby boomers be addressed different than the elderly now?

Additional Metadata
Thesis Advisor	van Ginkel-Bieshaar, Drs. M.
Persistent URL	hdl.handle.net/2105/9112
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Voorhorst, Alexander. (2011). Updating advertising towards baby boomers: Should baby boomers be addressed different than the elderly now?. In Business Economics.http://hdl.handle.net/2105/9112

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