Erasmus University Thesis Repository

Through the maze of comparative advertising A research on how brand attitude can be increased by the use of comparative advertising and thereby completing the advertising planning grids Master Thesis

Venderbos, P.

August 2013
Ageing and Technology The internet practices of Dutch mediors in the digital era Master Thesis

Overdijk, S.N.

August 2013
Reinventing Online Video Ads Finding a Value Proposition to Attract Consumers to Online Video Advertising Master Thesis

Saram, K.S.D. de

August 2013
Corporate social responsibility in the information technology sector A focus group study on how European consumers view CSR and corporate behavior Master Thesis

Bartscht, M.

August 2013
Responsible Beauty A study about Corporate Social Responsibility in the Cosmetic Industry and the influence on customer-organization relationships Master Thesis

Roermund, N.J.A. van

August 2013
Fyra A Crisis Case Master Thesis

Veld, M. in het

August 2013
NGO‘s and the case of "KONY 2012" A critical narrative analysis Master Thesis

Schön, Lisette

August 2013
Designing successful ICT for education projects in developing nations Establishing the key concepts that determine project success through critical discourse analysis and a practical case study Master Thesis

Geerlings, A.J.

August 2013

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