Erasmus University Thesis Repository

The influence of logo size on the perception of brand authenticity in the luxury fashion segment Master Thesis

Kramers, M.L.E.

September 2013
The effect of the brand endorsement branding strategy on consumers’ brand perceptions Master Thesis

Cornelis, A.H.

September 2013
How are influencing techniques, used by the consultant in the client-consultant interaction, experienced by the client towards forming a sustainable relationship? Insights in IT consultancy Master Thesis

Veluw, T. van

September 2013
Turning tradition on its head: what’s the risk of changing a brand’s essence? an analysis of empirical findings related to the role of essence in brand (re)positioning strategies : the case of Coca-Cola Master Thesis

Burghardt, L.

September 2013
The effect of funder comments on crowdfunding success An experimental and an exploratory study on the effect of comment valence and volume on donation behaviour in crowdfunding Master Thesis

Montesant, R.R.

September 2013
Goodwill impairment A study of the link between discount rates and the materiality of goodwill Master Thesis

Visser, J.

September 2013
Newness in nascent entrepreneurship The importance of being innovative Master Thesis

Verweij, M.G.

September 2013
ADOPTIE VAN MANAGEMENTINNOVATIE ALS EEN PROCES VAN STRATEGISCHE VERNIEUWING Master Thesis

Kees Nouws

September 2013

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