Publication
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September 2013
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September 2013
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September 2013
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Spillover effects between the German and Dutch equity markets after intra-day stock market shocks Master Thesis
September 2013 -
‘I want what she has!’ The effect of taste leadership in evaluating eWOM credibility of beauty gurus on YouTube Master Thesis
September 2013 -
Co-branding to revitalize a flagship product An experiment : if you can’t beat them, join them? Master Thesis
September 2013 -
September 2013
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The effect of prominence of product placement on the attitude towards the brand A closer look at music videos Master Thesis
September 2013