Publication
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Commonality in service development Platforms and modularity in the business-to-business industry Master Thesis
August 2014 -
What makes a brand name ‘good’? The effects of brand name characteristics on product success Master Thesis
August 2014 -
Stimulating complaining behavior by boosting state self-esteem in a public transport sector Master Thesis
August 2014 -
August 2014
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Are Facebook's ads ethical? An application of the integrative social contracts theory to Facebook's advertising systems Master Thesis
August 2014 -
Fashion experienced through apps Influence of branded mobile apps on customer engagement Master Thesis
August 2014 -
August 2014
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Evolution of individual preferences for music genres Master Thesis
August 2014