Erasmus University Thesis Repository

Product launches and campaign content on Facebook Master Thesis

Ölçer, D.Z.

February 2015
Drivers and barriers to internationalization for mobile application companies An exploratory study Master Thesis

Lamprou, O.

February 2015
The start-up, growth, internationalisation and success of entrepreneurial firms Master Thesis

Fraßa, N.E.A.

February 2015
Exploring the success factors and pitfalls of online advertorials Master Thesis

Daru, N.

February 2015
Facebook activity of pharmaceutical companies and its relationship with perceived objectivity and trustworthiness among patient organizations Master Thesis

Börlin, R.G.

February 2015
A global approach to innovative efficiency and intensity Implications for operating performance, market valuation, and country-level determinants Master Thesis

Albrecht, N.

February 2015
The impact of address choice on brand evaluation How does the use of second-person pronouns in print advertisements relate to brand warmth and brand competence in predicting consumer evaluations of brands? Master Thesis

Kroes, L.

February 2015
CFO reputation and earnings management Master Thesis

Brand, R.E.

February 2015

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