Publication
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The perceived innovativeness of heritage brands Master Thesis
July 2015 -
Who do you recommend?: the influence of review source, price level and consumption situation on review adoption Master Thesis
July 2015 -
The effect of website language (setting) on perceived control, website usability and attitude towards the website Master Thesis
July 2015 -
July 2015
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Cross-national corporate social responsibility in the retail industry a stakeholder and institutional theory perspective Master Thesis
July 2015 -
July 2015
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July 2015
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The fit between address pronouns and brand personalities Master Thesis
July 2015