Publication
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Branding early stage media technology startups How branding helps new tech ventures acquire unique strategic positioning Master Thesis
June 2016 -
CSR Communication for Advancing Corporate Reputation A case study of Coca-Cola CSR Communication Master Thesis
June 2016 -
Hacking Away at Solutions Motivation & Brand Strategy: Reasons for Hackathon Participation Master Thesis
June 2016 -
From #InsideAmazon to #WeAreVolkswagen Employee Social-Mediated Crisis Communication as Reputational Asset or Threat? Master Thesis
June 2016 -
June 2016 -
June 2016 -
Inclusive Capitalism in the Global South Investigating new business models for social good Master Thesis
June 2016 -
June 2016