Publication
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Exploring the Disconnect: A Study of the Impact of Brand Identity on Purchasing Intentions Master Thesis
June 2024 -
June 2024
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The influence of the medium of a narrative advertisement on consumers’ purchase intentions Master Thesis
June 2024 -
How consumers use and respond to stories Master Thesis
June 2024 -
June 2024
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Shifting consumers toward sustainable choices Master Thesis
June 2024 -
Reducing Gender Stereotypes in Creativity Appraisals: The Effect of a Perspective Taking Intervention Master Thesis
June 2024 -
June 2024