Publication
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May 2024
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Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts Master Thesis
May 2024 -
May 2024
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May 2024
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Beyond Compliance: The Dynamics of Privacy Policy Reading through Design, Intent and Readability Master Thesis
May 2024 -
The role of expertise in influencer marketing, with the moderating effect of closeness Master Thesis
May 2024 -
May 2024
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May 2024