Publication
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September 2012
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The psychological effect of creator familiarity on consumers’ product evaluation and consumers’ product demand Master Thesis
September 2012 -
September 2012
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The power of influentials in offline word-of-mouth Are you influenced by your friends? Master Thesis
September 2012 -
Predicting success with Twitter An empirical study analysing the power of tweets to predict game success prior to release Master Thesis
September 2012 -
September 2012
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Partner preferences and the formation of R&D consortia How partner familiarity and alignment can ease the formation process Master Thesis
September 2012 -
September 2012