Publication
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The effects of smartphone in-app advertising on brand awareness and purchase intention Master Thesis
July 2015 -
The effect of using LTL/groupage on inventory, transportation cost and order cycle time a case study at Lely Master Thesis
July 2015 -
July 2015
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Restrictions or freedom? the influence of brand essence on online advertising effectiveness Master Thesis
July 2015 -
Shunting of freight trains in a hump yard with improved robustness against delayed incoming trains Master Thesis
July 2015 -
Candy Crush Saga: let’s p(l)ay! Master Thesis
July 2015 -
Substitution decisions during stock-outs considering a product's hedonic nature & stock-out announcements Master Thesis
July 2015 -
When heritage lets you down: how growth and industry turbulence impact a heritage brand’s credibility Master Thesis
July 2015