Erasmus University Thesis Repository

Museums and strategic usage of Web 2.0 social features The qualitative case studies on the role of the museums’ websites and social media pages Master Thesis

V. Lanskaya

October 2017
Hidden Motives? The Impact of Social Media Influencers on Dutch Instagram Users Master Thesis

A.Y.M. Dieben

October 2017
Tracking Spirituality through Digital Applications Christian self-monitoring of spirituality through digital applications Master Thesis

M. Tuk

October 2017
Investigating the nature and impact of social media campaigns that focus on the empowerment of Muslim women A close look at activists’ driving forces to promote Muslim women empowerment, and at the perception of the audience regarding successful social media campaigns centered on this theme Master Thesis

R. Schenato

October 2017
Integration of relationship marketing on social media by sports brands How Adidas and Nike integrate relationship marketing in their Twitter marketing strategy? Master Thesis

Z. Walczak

October 2017
The effectiveness of direct comparative advertisements for supermarkets and brands in a Facebook setting Master Thesis

E.H.A. Verdiesen

October 2017
The right swipe? A qualitative research about homogamy and the factors of mate selection on Tinder Master Thesis

L.A. Wezenberg

October 2017
Predicting Online Books Sales from Review Sentiments The Differential Impacts of Expert and Online Customer Reviews on Amazon.com’s Book Sales and the Moderating Effect of Book Category Master Thesis

T.M.T. Doan

October 2017

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