Publication
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How ideal are idealized images? The influence of ad-self-congruency on advertising effectiveness in the beauty industry Master Thesis
September 2011 -
September 2011
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September 2011
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September 2011
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Luxury goods companies’ stock behavior An immaterial attraction leading to deviating performance Master Thesis
September 2011 -
September 2011
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The influence of free gifts on consumers’ purchase intention Direct or save the best for last? Master Thesis
September 2011 -
The value of sales Customer prioritization implementation in the intermediate chemicals market Master Thesis
September 2011