-
The rise of mobile advertising Exploring advertising effectiveness with mobile devices Master Thesis
Buitelaar, S.R.
September 2012 -
Industry-level impact in divestment modes Divisional revitalization by corporate reconfiguration Master Thesis
Uiterwaal, D.
September 2012 -
The effects of Euro 2012 on the coverage of four major Dutch newspapers A case study analyzing four major Dutch newspapers and their coverage about Euro 2012 host country Poland Master Thesis
Koogje, J.
September 2012 -
Mobile consumers and mobile applications How to succeed in the mobile applications market in the category news and magazines Master Thesis
Geus, C.A. de
September 2012 -
How technology changed the music industry The new appropriability regime and its influence on artists’ commercialization strategy, business models and skill sets Master Thesis
Hooghoudt, P.J.T.M.
September 2012 -
The types of reputation management activities that influence a consulting firms’ networked reputation and experience-based trust An empirical analysis of Dutch consulting firms Master Thesis
Brouwer, M.
September 2012 -
Orchestrating performance in smart business network How network context determines which orchestrator role is most suited Master Thesis
Monnee, J.P.
September 2012 -
Are private labels outperforming national brands? A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector Master Thesis
Chi, T.
September 2012