Are private labels outperforming national brands?: A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector

Additional Metadata
Keywords	Private labels, National brands, Purchase intention, Decision making, Fast moving consumer goods (FMCG)
Thesis Advisor	Klooster, E. van ‘t, Nijholt, J.J.
Persistent URL	hdl.handle.net/2105/22297
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chi, T. (2012). Are private labels outperforming national brands?: A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector. In Marketing Management.http://hdl.handle.net/2105/22297

Are private labels outperforming national brands?