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Product launches and campaign content on Facebook Master Thesis
Ölçer, D.Z.
February 2015 -
Drivers and barriers to internationalization for mobile application companies An exploratory study Master Thesis
Lamprou, O.
February 2015 -
The start-up, growth, internationalisation and success of entrepreneurial firms Master Thesis
Fraßa, N.E.A.
February 2015 -
Exploring the success factors and pitfalls of online advertorials Master Thesis
Daru, N.
February 2015 -
Facebook activity of pharmaceutical companies and its relationship with perceived objectivity and trustworthiness among patient organizations Master Thesis
Börlin, R.G.
February 2015 -
A global approach to innovative efficiency and intensity Implications for operating performance, market valuation, and country-level determinants Master Thesis
Albrecht, N.
February 2015 -
The impact of address choice on brand evaluation How does the use of second-person pronouns in print advertisements relate to brand warmth and brand competence in predicting consumer evaluations of brands? Master Thesis
Kroes, L.
February 2015 -
CFO reputation and earnings management Master Thesis
Brand, R.E.
February 2015