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The impact of premium private label brand image on consumers’ evaluation of retailer image an analysis in the German grocery retail market Master Thesis
Ditzel, A.
February 2015 -
M&A in big pharma: an event study and news sentiment analysis Master Thesis
Minnema, K.S. and Dittrich, K.
February 2015 -
Vertical product line extensions in the smartphone industry To extend or not to extend, that is the question Master Thesis
Armonaite, E.
February 2015 -
The Paradox of Policy and Performance: The Case of Small and Medium-size Enterprises and Promotional Agencies in Douala, Cameroon Master Thesis
Batumani Charles, Njemo
February 2015 -
The effect of pharmaceutical cross-border M&As on value creation: evidence from the emerging economies Master Thesis
Eicke, A.K.
February 2015 -
Crowdfunding and the internationalization process of new ventures A comparative study Master Thesis
Hein, J.P.
February 2015 -
The impact of relationship learning on exploitative and exploratory innovation The indirect effect of environmental dynamism Master Thesis
Leur, E.A.J. van
February 2015 -
New product exclusivity: does it matter to consumers? Consumer perception of exclusive product launches in the consumer packaged goods industry Master Thesis
Berge, S.R.J. ten
February 2015