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Consumers' attitudes towards unfamiliar language advertising Master Thesis
Kuik, G.A.S. van
July 2015 -
Preference reversals in luxury: do context effects occur in the industry of luxury goods? Master Thesis
Ens, M.A.
July 2015 -
Social network analysis of co-authorships: purchasing and supply management as a fragmented world Master Thesis
Hermes, H.
July 2015 -
An examination of generation Y's fashion clothing disposal behavior and the factors influencing it Master Thesis
Lamnek, M.
July 2015 -
How to construct corporate sustainability messages in such a way that consumers engage on Facebook electronic word of mouth? Master Thesis
Jarufe Montagne, C.
July 2015 -
Understanding teenagers by using brands in the construction of identities and the role of social media Master Thesis
Onings, M.L.A.
July 2015 -
What drives customers’ perceived credibility of an online review? the main effect of review valence Master Thesis
Riske, J.
July 2015 -
Reputational spillover effects within a brand portfolio how a sub-brand affects the parent brand Master Thesis
Selten, J.J.
July 2015