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The perceived innovativeness of heritage brands Master Thesis
Verwaal, M.
July 2015 -
Who do you recommend?: the influence of review source, price level and consumption situation on review adoption Master Thesis
Weghöft, M.
July 2015 -
The effect of website language (setting) on perceived control, website usability and attitude towards the website Master Thesis
Zomeren, J. van
July 2015 -
Product placement in movie trailers: good for the brand and the movie? Master Thesis
Flores Minuesa, J.
July 2015 -
Cross-national corporate social responsibility in the retail industry a stakeholder and institutional theory perspective Master Thesis
Kaufmann, F.M.
July 2015 -
Uncovering the role of perceived quality and product type on choice substitution Master Thesis
Mast, K.
July 2015 -
The degree of adoption to innovations in inland container shipping Master Thesis
Spek, J.M.
July 2015 -
The fit between address pronouns and brand personalities Master Thesis
Geer, E.C. van der
July 2015