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From Users to Owners: How Can Access-Based Consumption Experiences Encourage Cross-Selling? The Role of Ownership and Consumer-Brand Identification Master Thesis
Romen-Naegel, Max
July 2023 -
Consumer motivations for Utility NFTs consumption: Investigating materialism as a driver for purchase intention Master Thesis
Bounouar, Sami
July 2023 -
Encouraging young adults to read books, using an Instagram book community Master Thesis
Hensen, Isabel
July 2023 -
Musical Independence in a Digital Society – Online Patronage and the Power of Nudging Master Thesis
Raben, Jochem
July 2023 -
Stepping Towards Sustainability: Nudging Young Consumers to Make Sustainable Footwear Choices Master Thesis
Gerhardt, Tamara
July 2023 -
Interventions to increase the healthfulness of shopping baskets Master Thesis
El Bouk, Hanna
July 2023 -
The Effect of City Brand Anthropomorphism on Brand Evaluation: The Moderating Effect of Power Distance Master Thesis
Lu, Limeng
July 2023 -
I’ve got 99 problems, so let’s go shopping Master Thesis
Kalika, Varshana
July 2023