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Message vs Medium - When Crisis and Social Media Collide: Managing Corporate Reputation in the Digital Age A study on crisis response strategies and information richness. Master Thesis
H. Djam
June 2019 -
How do CICs affect self-perceived innovation of creative entrepreneurs? A cross-regional study in China and the Netherlands Master Thesis
X. Yang
June 2019 -
Micro-influencer, the new kid on the block: A qualitative study on the role of influencer agencies in micro-influencer-led social media campaigns Master Thesis
S. Kruiswijk
June 2019 -
The Evolution of Public Relations in a Digital World How PR practices have changed with the rise of social media Master Thesis
I. Goetzen
June 2019 -
Dutch Media Lifestyle Entrepreneurs Social Media Branding & Interactions How do Dutch media lifestyle entrepreneurs use social media to develop brands and interactions? Erasmus University Master Thesis
S. Skontanarak
June 2019 -
Paws in Advertisements Cross cultural reactions Master Thesis
D. Celestina
June 2019 -
Den Bosch dé nieuwe datastad van Nederland of toch ´de stad van je grootmoeder´? Een onderzoek naar de verhouding van kunstenaars die werken met technologie tot Den Bosch als datastad. Master Thesis
P. Manders
June 2019 -
Parental Mediation of Children’s Audiovisual Content Exposure in the Digital Age A qualitative study into the needs of parents Master Thesis
L. Cremers
June 2019