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Success factors of developing asymmetric partnerships between technology start-ups and Dutch traditional media companies Master Thesis
Nurya Eileen Doorenbos
June 2018 -
Influencer Marketing and Luxury - Defining luxury branding through visuals on Instagram Master Thesis
Janet (Jen) Ingrid
June 2018 -
A comparison of how Generation X and Generation Y are being influenced by celebrity endorsement in advertisements for sportswear - A NIKE case Master Thesis
Rinske Lichtendahl
June 2018 -
Who cares about diversity? - Effects of organizational diversity communication on organizational attractiveness and person-organization fit Master Thesis
Tessa Boon
June 2018 -
Behind the Music: How Labor Changed for Musicians through the Subscription Economy Master Thesis
Saskia Mühlbach
June 2018 -
Modern parents, dangers of advertising and children: A qualitative study on the dangers of advertising targeted at children Master Thesis
Jovan Djukanovic
June 2018 -
MANAGING THE DIGITAL TRANSFORMATION OF THE BROADCASTING INDUSTRY WITH BIG DATA - BIG DATA’S IMPACT ON CONTENT IN THE DUTCH BROADCASTING INDUSTRY Master Thesis
Laura Bäck
June 2018 -
Brand attitude and purchase intention on sponsored blog posts: A quantitative research examining the moderating effects of product type and brand familiarity Master Thesis
Verna Kwan
June 2018