-
MANAGING THE DIGITAL TRANSFORMATION OF THE BROADCASTING INDUSTRY WITH BIG DATA - BIG DATA’S IMPACT ON CONTENT IN THE DUTCH BROADCASTING INDUSTRY Master Thesis
Laura Bäck
June 2018 -
Brand attitude and purchase intention on sponsored blog posts: A quantitative research examining the moderating effects of product type and brand familiarity Master Thesis
Verna Kwan
June 2018 -
Alexa, Start My Day - The Experience of Integrating Voice-Activated Personal Assistants in Home Environments Master Thesis
Kristin Wohlmacher
June 2018 -
Articulating the creative identity in advertising agencies: a system perspective on advertising creativity. Master Thesis
Salomé Rentsch
June 2018 -
Professional Development among Employees in the Media & Broadcasting Industry Master Thesis
Svenja Otten and Erik Hitters
June 2018 -
CROSS-SECTORAL COLLABORATIONS IN CULTURAL HERITAGE: BRIDGING THE TECHNOLOGICAL KNOWLEDGE GAP Master Thesis
Meta Arcon
June 2018 -
And They Lived Sustainably Ever After… A study on the social construction of CSR in YouTube videos of Dutch banks Master Thesis
Renée Bremer
June 2018 -
The evolution of CSR Communication in the Oil Industry: Insights from The Royal Dutch/Shell Master Thesis
Lavinia Rossi
June 2018