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Alexa, Start My Day - The Experience of Integrating Voice-Activated Personal Assistants in Home Environments Master Thesis
Kristin Wohlmacher
June 2018 -
Articulating the creative identity in advertising agencies: a system perspective on advertising creativity. Master Thesis
Salomé Rentsch
June 2018 -
Professional Development among Employees in the Media & Broadcasting Industry Master Thesis
Svenja Otten and Erik Hitters
June 2018 -
CROSS-SECTORAL COLLABORATIONS IN CULTURAL HERITAGE: BRIDGING THE TECHNOLOGICAL KNOWLEDGE GAP Master Thesis
Meta Arcon
June 2018 -
And They Lived Sustainably Ever After… A study on the social construction of CSR in YouTube videos of Dutch banks Master Thesis
Renée Bremer
June 2018 -
The evolution of CSR Communication in the Oil Industry: Insights from The Royal Dutch/Shell Master Thesis
Lavinia Rossi
June 2018 -
The Impact of Cultural Capital, Brand Knowledge and Brand Engagement on Brand Attitude for Facebook Users - The case of music festival pages on Facebook Master Thesis
Amber Kooijman
June 2018 -
The influence of the popularity of an unboxing video on the perceived credibility of the source, the perceived usefulness of the information and the purchase intention Master Thesis
Panagiotis Tzeremes
June 2018