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A cross-cultural comparison of the effectiveness of hunger marketing between the Netherlands and Taiwan: Do scarcity appeals on online e-commerce platforms increase consumers’ purchase intentions? Master Thesis
Y.H. Wu
June 2019 -
How engaged are you with your hotel room? A qualitative analysis of electronic word-of-mouth on the hospitality industry Master Thesis
I. Hajdari
June 2019 -
The effect of emoji on purchase intentions in digital advertising Master Thesis
A. Dmitrieva
June 2019 -
COLLECTIVE CREATIVITY AND DIGITAL COPYRIGHT IN EUROPE A critical analysis of the discussions around EUCD regulations Master Thesis
D. Bilir
June 2019 -
Virtual Embeddedness of Platform Companies on Social Media Master Thesis
H. Tran
June 2019 -
THE USE OF INSTAGRAM BY FOOD BRANDS: ADVERTISING CHANNEL FOR HEALTHY AND CONSCIOUS LIFESTYLE PERCEPTION Master Thesis
M. Blanc
June 2019 -
Influencers: The Dark Knights of Beauty An Exploration of Internet-Famous CSR Actors’ Role in Diversity Communication Master Thesis
L. Leonova
June 2019 -
"EUROPEAN HERITAGE LABEL Constructing a Common European Cultural Identity" Master Thesis
N. Cabbar
June 2019