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Influence of an offline promotional event on an online paid media advertising. The example of a fashion show and a YouTube campaign Master Thesis
Arendt, Agata
July 2019 -
Corporate apologies on social media: How saying sorry impacts consumer perception Master Thesis
Martins Nunes da Silva Carlos, Joana
July 2019 -
Nudging eco-friendly tourist behaviour: how to guide people towards booking more sustainable accommodations? Master Thesis
Pieters, Esther
July 2019 -
Missed deliveries, missed opportunities: Nudging the usage of collection and delivery points Master Thesis
Jansen, Maike
July 2019 -
The customer as a fellow executive board member Master Thesis
Shajadsingh, Yashvir
July 2019 -
Sneakerheads: A qualitative investigation into driving factors behind the collecting of sneakers Master Thesis
Loncar, Tit
July 2019 -
Covert marketing efficiency: An experimental assessment of covert marketing strategies Master Thesis
van der Sluis, Mike
July 2019 -
The effect of using Experiential Marketing campaigns in advertising on Purchase Intention in the FMCG sector Master Thesis
Touw, Annick
July 2019