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Self-benefit versus other-benefit marketing appeals Their effectiveness in promoting green products by environmental entrepreneurs Master Thesis
Jansen, A.B.B.
December 2009 -
Do I really want what she’s having? The effect of favourable and unfavourable product placements in TV series Master Thesis
Verboom, I.
December 2009 -
Windows of opportunity for the Issue of seasoned equity Master Thesis
Birsanu, A.
December 2009 -
How can leaders increase service worker performance Applying detached concern to service work Master Thesis
Beun, N.
December 2009 -
Changes in beliefs and attitudes when introducing a new information system The effect of the social network Master Thesis
Waterlander, G.
December 2009 -
Managing research spin-offs Exploring the main factors to manage research spin-offs successfully and find out what role the parent company’s organization play in this Master Thesis
Masseurs, M.C.W.
December 2009 -
Promoting female entrepreneurship by role models A master thesis concerning the possible influence of entrepreneurial role models on female entrepreneurship in the Netherlands Master Thesis
Barentsz, R.
December 2009 -
The effect of the color red on product evaluations Master Thesis
Bröcker, C.C.
December 2009