Do I really want what she’s having?: The effect of favourable and unfavourable product placements in TV series

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25670
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verboom, I. (2009). Do I really want what she’s having?: The effect of favourable and unfavourable product placements in TV series. In Marketing Management.http://hdl.handle.net/2105/25670

Do I really want what she’s having?