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A ‘dog’s breakfast’ If and how marketers can about-face the ecological paw print consumers leave on the pet food industry Master Thesis
Hoppezak, Priscilla
June 2020 -
Reinventing the in-store customer experience A qualitative case study research on how beauty brands are utilizing digital technologies in brick-and-mortar to create value Master Thesis
Houwers, Anne
June 2020 -
One Identity, Two Storylines The evolution of Apple’s organizational identity in the face of corporate branding through advertisemen Master Thesis
Huijstee, Maartje van
June 2020 -
Digital opportunities or additional barriers? Exploring the experiences of higher educated refugees using social media in their search for adequate employment Master Thesis
Irvine, Kelly
June 2020 -
Latin Music as a Genre in the American Market ‘What are the similarities and differences in the classification of successful music elements in Latin songs of the last decade according to critics and consumers?’ Master Thesis
Jaques Oliveira dos Santos, Nicole and Verboord, M.
June 2020 -
Van mysterieus longvirus naar coronacrisis Simone Jordaans Een kwantitatieve inhoudsanalyse naar de berichtgeving van online nieuwsmedia over het coronavirus. Master Thesis
Jordaans, Simone
June 2020 -
Identity work among digital nomads An exploratory study of the connection between a sub-group of digital media entrepreneurs and their felt identity tensions arising from the conditions of COVID19 Master Thesis
Juffermans, Ninarosa
June 2020 -
PLAYIFICATION AND GAMIFICATION IN SOCIAL MARKETING Master Thesis
Kaasik, Kärt
June 2020