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The scarcer the better? The role of scarcity, energization, need for uniqueness and social status on perceived value in the fashion industry Master Thesis
du Pont, Mickey
July 2023 -
A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements? Master Thesis
Dalsgaard, Jens
July 2023 -
Effects of Green Trust and Ad Appeals on Purchase Intent for Cleaning Products Master Thesis
Villela Steiner Costa, Eduarda
July 2023 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
Vrijenhoek, Toon
July 2023 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
Bruinink, Pim
July 2023 -
To what extent does disgust sensitivity and disgust propensity affect consumers’ willingness-to-pay (WTP) on second-hand clothes? Master Thesis
Lian, Xinyu
July 2023 -
Optimizing E-commerce Conversions: The role of pop-ups on e-commerce conversion rates Master Thesis
Nevin, Liam
July 2023 -
How do we get more consumers to purchase sustainable products? The effect of presenting Sustainability Cues on the Purchase Intention of sustainable products Master Thesis
Berk, Koen
July 2023