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To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. Master Thesis
van Holten Charria, Lucca
September 2022 -
Sustainable Fashion Marketing: The Impact of Instagram Advertisements on Young Costumers’ Attitudes and Purchase Intention Towards Downcycled and Upcycled Fashion Master Thesis
Soffiati, Fabiola
September 2022 -
The Importance of Digital Maturity: Impact of Digital Maturity on the Performance of Dutch Firms Master Thesis
Dijksterhuis, Rijck
September 2022 -
Internal and external drivers of impulse buying behavior and their effects on online impulse buying tendency. A study from a consumer perspective. Master Thesis
Liem, Zoë
September 2022 -
The predictive power of Twitter sentiment for forecasting cryptocurrencies’ short-term price movements Master Thesis
Koritarova, Dayana
September 2022 -
Improving Repair Policies in the Bicycle Industry: Predictive Maintenance with Machine Learning Master Thesis
Pauli, Tijmen
September 2022 -
Consequences of Forcing Adoption of Digital Innovations An Analysis of Forced Adoption and its Relationship with Active and Passive innovation Opposition Behaviour Master Thesis
Walstra, Maxim
September 2022 -
M&A amidst a Pandemic and Financial Distress: To Pursue or to Delay? Master Thesis
Westerhof, Jules
September 2022