To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations.

Additional Metadata
Keywords	hedonic, utilitarian, product presentation, functional motivations, experiential motivations, access-based consumption, private ownership
Thesis Advisor	Martinovici, A., van Overveld, Mark
Persistent URL	hdl.handle.net/2105/65099
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Holten Charria, Lucca. (2022). To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. In Marketing Management.http://hdl.handle.net/2105/65099

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