2022-09-30
To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations.
Publication
Publication
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Martinovici, A., van Overveld, Mark | |
hdl.handle.net/2105/65099 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
van Holten Charria, Lucca. (2022, September 30). To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations.. Marketing Management. Retrieved from http://hdl.handle.net/2105/65099
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