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Framing Chatbot recommendations: A Field Experiment of Framing and Anthropomorphic Effects on B2B Purchase Intentions Master Thesis
den Hoed, Max
July 2020 -
Robo-Advisory: Stimulating Adoption through Anthropomorphic Design Components Master Thesis
Werner, Sophie Elisa Werner
July 2020 -
How should energy companies communicate about their green behaviours? The effects of ambiguous versus transparent claims on consumer perception about energy companies. Master Thesis
Diano, Juli
July 2020 -
How does social media affect our purchase intention? Master Thesis
Zhukov, Sergey
July 2020 -
Using Mobile Phones for Online Purchases: Effects on the Consumer Decision Process Master Thesis
Hoeks, Lauren
July 2020 -
The Effect of Different Promotions on Purchase Intention for Search and Experience Goods Master Thesis
Karabay, Bensu
July 2020 -
Do the type of interface affect consumers psychological ownership? Master Thesis
Rizzi, Mattia
July 2020 -
Context effects and their boundary conditions: How consumers’ susceptibility to context effects is affected by their own familiarity with the product category, time constraints and online reviews Master Thesis
Ferreira Gonçalves, Mariana Sofia
July 2020