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Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry Master Thesis
Kuijt Huaman, Diana
July 2023 -
The Perceived Value of Non-Fungible Tokens Factors Influencing its Adoption Master Thesis
Odak, Wendy
July 2023 -
The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products Master Thesis
Bhatt, Vyomika
July 2023 -
Nudging Online Sustainable Fashion Purchasing Behaviour: Exploring The Trade-Offs Between Sustainability and Aesthetics In Fashion Master Thesis
De Abreu, Neder
July 2023 -
Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission Master Thesis
Garoseanu, Diana
July 2023 -
Interventions to increase the healthfulness of shopping baskets Master Thesis
Tulp, Amber
July 2023 -
When the Nutri-Score meets the organic label Master Thesis
Couturier, Jill
July 2023 -
The Effect of Packaging Color Temperature and Nutri-Score Label on Consumer Perceptions and Purchase Intentions Master Thesis
Letschert, Rutger
July 2023