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“The influence of brand engagement in Social Network on the intention of consumers’ to purchase a product regarding its brand equity” Bachelor Thesis
Markopoulou, A.
August 2012
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Gender differences in adoption and persuasiveness of collaborative filtering in an online apparel store Master Thesis
Makris, C.
August 2012
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What Makes ‘em Tick: The Effects of Shopping Mode and Culture on Time and Money Spent Shopping Master Thesis
Nie, H.W. de
August 2012
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The Influence of Friend(s) During Shopping Trip on Consumer Purchase Incidence and In- Store Marketing Master Thesis
Ti-Amataya, T.
August 2012
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Online Information Search: How Does Content Presentation influence User Satisfaction? Master Thesis
Koopman, G.
August 2012
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What influence the online ratings? An analysis of the movie industry Master Thesis
Kokkou, O.
August 2012
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The effect of online toolkit attributes on a person’s willingness to buy a customized product Master Thesis
Panagos, G.
August 2012
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Better well stolen than poorly made, is it? Master Thesis
Zeijl, R.D.J.N. van
August 2012