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Product placement and the progress of wealth: Do luxury products have a head start in the race for brand recognition? Master Thesis
Knegt, J. de
February 2011
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Exploring the Drivers of Patient Empowerment Master Thesis
Putri, Niken
February 2011
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The Willingness to pay for Green and Fair-trade Product Types Master Thesis
Leeuw, P.F. de
February 2011
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The effects of product recall messages on the brand equity of products in the Dutch food industry Master Thesis
Verbakel, T.P.M.
March 2011
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Improving the effectiveness of cause-related marketing campaign messages Master Thesis
Konings, M.M.H.C.
March 2011
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The commercialisation of the healthcare sector; What is the opinion of people towards the new system Master Thesis
Leeuwen, M.R. van
March 2011
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Updating advertising towards baby boomers: Should baby boomers be addressed different than the elderly now? Master Thesis
Voorhorst, Alexander
April 2011
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Business models in Eco-Innovations. An explorative study Master Thesis
Statema, Hidde
April 2011