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What Makes a Theory Influential? A Study on the Takeoff of Behavioral Economics Theories within the Marketing Literature Master Thesis
Viergever, Steef
October 2011
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Gift giving: exploring the antecedents of a gift choice Master Thesis
Pernet, Peter
October 2011
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The Rate of Diffusion of Innovations Master Thesis
Lasseur, Bas
October 2011
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Web Aesthetics and Buying Behavior: What really drives consumers? Master Thesis
Parsic, Ivona
October 2011
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The effect of offering additional services towards European and Asian expats for a firm? Master Thesis
Aboulasri, Farid
November 2011
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Consumer response to Website Design Elements Master Thesis
Tsiakalou, Stella
December 2011
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Segmentation within the Dutch airline passenger market Master Thesis
Ruizendaal, Kevin
December 2011
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Construal Level Theory An Experiment in the Tourism-Marketing Field Master Thesis
Zuure, J.R.
December 2011