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EFFECTIVENESS OF ONLINE TRAVEL RECOMMENDATIONS DETERMINING THE IMPORTANCE OF AND PREFERENCE FOR TYPES OF ONLINE TRAVEL RECOMMENDATIONS Master Thesis
Dohmen, A.S.M.
December 2013 -
The effect of patent infringements on consumer perceptions of a brand, and the moderating effect of expectations In the laptop industry Everybody does it, don’t they? Master Thesis
Klein, T.P.A.
December 2013 -
The effectiveness of electronic Word of Mouth in the hospital care industry Master Thesis
Stelea, T.N.
January 2014 -
Effect of degree of personalization and desirability of control on Ad effectiveness on social networks sites Master Thesis
Gu, W.
January 2014 -
ETHNOMARKETING: Let’s face it; Ethnic similarity between the viewer and the model in the ad does not lead to more positive attitudes toward the (endorser in the) advertisement. Master Thesis
Kraaij, R.M.
January 2014 -
Effect of category price promotions on store price image Master Thesis
Dennert, L.F.
January 2014 -
Female Fashion Retail Customer Magazines Attitude Towards the Brand and Purchase Intention of the Brand Master Thesis
Vaitkeviciute, M. (Monika)
March 2014 -
Female Fashion Retail Customer Magazines: Attitude Towards the Brand and Purchase Intention of the Brand Master Thesis
Vaitkeviciute, M.
March 2014