Media & Business
Collection
Collection
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“I don’t like it but that’s how it works”: Exploring Greek millennials’ perceptions of personalized advertising on Facebook and Instagram. Master Thesis
Kalliopi Tsatsarou
June 2021 -
A consumer perspective on Netflix’s recommender system. A qualitative analysis Master Thesis
Cannella Gerber
June 2021 -
Seeing Double. The effects of YouTubers and TikTokers transferring sponsored content across social media platforms Master Thesis
Celine Martens
June 2021 -
Does cultural diversity matter? Effects of higher education diversity communication on students’ responses Master Thesis
Iuliana Talmaciu
June 2021 -
Gender inequality in online music production: A qualitative content analysis comparison of online audiences’ evaluation on cover performers of metal and popular music on YouTube Master Thesis
Marlene Lara Martinez Lobelle
June 2021 -
Exploring the relationship between music and movie preferences to diversity attitudes. What is the relationship between an individual’s music and movie preference and their diversity attitude? Master Thesis
Bethiah Getenet Negussie
June 2021 -
CSR in the fashion industry: the effects of consistency, fit and social cause involvement Master Thesis
Durlinger, Kyara
July 2021 -
Employees’ online presence as ambassador: How an organizational transgression can influence employee’s reputation Master Thesis
Pattianakotta, Jemima
July 2021