Media & Business
Collection
Collection
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Breaking Taboos with "Sex and the City" A quantitative research of media effects of a groundbreaking TV show on perceptions of women Master Thesis
E.E. Dimova
October 2017 -
‘Follow’ My Constructed Instagram Lifestyle The impression management practices of lifestyle influencers on Instagram Master Thesis
C.E.I. de Beer
October 2017 -
Brand equity in the video game industry Investigating the relationship between perceived brand differentiation and brand loyalty among Generation Y in the Netherlands Master Thesis
G.G.L. de Reus
October 2017 -
Corporate Social Responsibility in an Untouched Market Exploring the Identity-CSR fit for the B2B Media Industry Master Thesis
S.J. Oerlemans
October 2017 -
The world of beauty vloggers on YouTube The type of endorser, product placement and its effect on perceived credibility, brand attitude and purchase intention of consumers after watching beauty vlogs on YouTube Master Thesis
E.P. Sokol
October 2017 -
Place as brand Perceptions of place and their role in branding for creative clusters in the Netherlands Master Thesis
I.L. Matei
October 2017 -
Was this an advertisement? Exploring the effects of intensity of Facebook usage and media literacy on millennials' advertising literacy on Facebook Master Thesis
L. Genc
October 2017 -
Task conflict and relationship conflict: the key to effective intercultural communication? The role of task conflict, relationship conflict, and diversity beliefs in the relationship between culturally diverse teams and team performance. Master Thesis
J.L. de Koning
October 2017